Projected impact: Disruptive Timeframe: Already here

Sustainability concerns has gained a considerable attention in the recent years due number of factors including abrupt changes in weather conditions, increase in population and demand of additional resources. This has clearly been reflected in various UN goals for sustainability especially goal 12 on ‘Responsible Production and Consumption’. According to the UN goal 12 on sustainability ‘Responsible Production and Consumption’, we will be in need of three times of current resources by 2050.. Like other industries and business sectors, the sustainable production and transport of goods has been a key concern in logistics and supply chain.

The changes at global level have led our attitudes to think more about sustainability of products, we use. Many customers in developed countries are adopting sustainable way of transport and food. This, for example, can easily be observed by visiting a supermarket where the information about the environmental impact of various food products are described. Similarly, electric cars and alternative fuel options in the automotive sectors depicts the necessity to consider sustainability as a part of everyday practices. However, the adoption of sustainable products varies in different cultures across Europe and even regions within the same cultures. A recent study has also shown that the full-scale adoption of sustainable products is quite slow and can take up to 10 years (Akram et al., 2019).  In this regard, different stakeholders within logistics can play crucial role in motivating people to adopt sustainable, and not only the government. What is needed most is – a comprehensive awareness and communication strategy on regional, national and international levels. 

Examples from industry

Akram, A., Chuanwen, D., and Arnäs, P-O. (2019) Will environmental friendly products be preffered? – Lessons from Delphi Study in Europe